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JPS Introduces New Logo, Refreshes Brand

July 18, 2019

Jackson Public Schools - Transforming Lives Through Excellent Education
The District will phase in the new logo across its platforms as part of an overall rebranding process.

Jackson Public Schools revealed its new logo in conjunction with the unveiling of the District's five-year strategic plan during events held Thursday, July 18. Fahrenheit Design Group led the effort by holding an engagement session with a team of JPS high school students in the spring. Representing all seven of the District's high schools, these students contributed their creativity and brilliance to come up with a unifying new brand.

The logo incorporates the District's commitment to transforming scholars' lives through excellent education. The final design is a graphic representation of our core values of equity, excellence, a growth mindset, relationships, relevance, and positive and respectful cultures. Furthermore, this process and the product reflect our belief that the transformation we have agreed upon as a community requires the deliberate involvement of our students, parents, teachers and partners.

"I am also thrilled to unveil to you a new logo for our District," said Errick L. Green, Ed.D., superintendent of Jackson Public Schools. "It is part of our rebranding effort to raise awareness about our strategic plan while adding a new, refreshing identity to Jackson Public Schools. A special thanks goes out to our high school scholars for designing this great logo that captures our new identity by uniting us in transforming lives through excellent education."

JPS Scholar Engagement Group
JPS high school students from across the District came together for engagement sessions held at the Career Development Center in May 2019 to share ideas about how the District's new brand needs to look and feel.